ENA Sectors 2018-10-08 10:07:58 <p><strong>New Delhi, Oct 8 (KNN) </strong>With coming festive season, E-commerce sale buzz awareness among consumers is at record high, according to Redseer consulting report.</p> <p>The report said that customers have high recall of the sale dates through platforms like social media and television ads while word of mouth and other offline channels comes second.</p> <p>Compared to last year, 38% customers in 2018 becoming aware of festive sales through TV ads, report stated.</p> <p>It said that 70% customer awareness this year has been contributed by social media platforms.</p> <p>E-retailers have spent more on Newspaper/TV promotion, resulting in growth in awareness among customers from 19% in 2017 to 38% customers in 2018, report added..</p> <p>As per the report, willingness to purchase during the sale is extremely high, with mobile phones and fashion being the most popular categories amongst customers. </p> <p>Besides, this year customers have high expectation from e-commerce platform with regard to services they offer.</p> <p>Also, report added that during festive season sale, debit card payment will remain a primary mode of payment followed by COD.</p> <p>'Wallets and new affordability options introduced by e-tailers will also increase the usage of online payment methods during this festive season,' the report stated.</p> <p>Redseer Consulting prepared this report on the basis of survey and found that maximum people will make purchases through e-commerce platforms due to better offers.</p> 21011 https://knnindia.co.in/news/newsdetails/sectors/e-commerce-festive-sale-buzz-awareness-among-customers-record-high-report 2018-10-08 10:07:58 knnindia.co.in