Google To Start Production Of Latest Pixels In India From Next Year

ENA Sectors 2023-10-20 15:48:23 New Delhi, Oct 20 (KNN) Google announced on Thursday that it will start manufacturing its latest Pixel phones in India in 2024 as it is keen to support the Make in India initiative and plans to make all its products in India and export them over time. This was said by Rick Osterloh, Googles senior vice-president and head of devices and services. The company is already in talks to choose a contract manufacturer, and a decision is likely in the next few months. We manufacture around the world and have a diversified manufacturing footprint that were expanding into India. Were starting with the Pixel 8 series and eventually intend to make our entire portfolio here in India. Smartphones now are no longer about just one device. Its about an ecosystem, and we plan to make all of it available here, Osterloh said at the ninth edition of the Google for India event. Googles decision to make its smartphones locally follows the start of its Chromebook production in India earlier this month in partnership with HP. Our intent is to manufacture locally for the domestic market, but were also looking at expanding that by exporting from here. India is also an enormous market for smartphones, and we want to make sure that were as competitive as we can be by making phones locally. This is also an opportunity to diversify our supply chain further, he added. Osterloh said Google will continue to hire and grow its engineering team in Bengaluru, which was working on product development, besides working on the design of the Tensor chip powering the Pixel 8 series. Analysts said the move is a plus for the Make In India initiative, but lifting market share will be a challenge if device prices do not come down, despite the advantages of local manufacturing and not paying 20% in import duties. Googles Make in India initiative for Pixel is a strategic move to establish a strong presence in the competitive smartphone market. Ensuring competitive pricing, aggressive marketing, and robust post-sales support are crucial for Googles future growth in India, said Prabhu Ram, head of the Industry Intelligence Group at CMR. As of August, Google had a 0.3% share of Indias smartphone market, which had risen only marginally from 0.1% in 2022. Ram noted that prudent pricing could help Pixel gain a foothold in the Indian market. (KNN Bureau) 35218 https://knnindia.co.in/news/newsdetails/sectors/google-to-start-production-of-latest-pixels-in-india-from-next-year 2023-10-20 15:48:23 knnindia.co.in Google To Start Production Of Latest Pixels In India From Next Year