ENA Sectors 2023-11-03 15:48:50 <p><span style="font-size:14px"><strong>New Delhi, Nov 3 (KNN) </strong>The Union Government is planning a massive media campaign to spread awareness about the One-District-One-Product (ODOP) scheme.</span></p> <p><span style="font-size:14px">The ODOP initiative is a flagship programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.</span></p> <p><span style="font-size:14px">Secretary DPIIT has been holding a series of meetings with other Ministries, relevant departments and national industry and trade bodies.</span></p> <p><span style="font-size:14px">The Programme is aimed at creating sustainable employment at the district level while promoting holistic socio-economic development. The idea is to select, brand, and promote one product fr0m each district of the country. </span></p> <p><span style="font-size:14px">Besides the one product identified under ODOP, local products and GI tagged products also would be promoted under the campaign. People would also encourage to nominate local products to be covered. </span></p> <p><span style="font-size:14px">The campaign will include advertising through print and electronic media, radio, social media workshops and seminars and may also include hoardings at airports and railway stations. A special Logo and Tagline is being created for promotion.</span></p> <p><span style="font-size:14px">Besides the national trade and industry bodies namely CII, FICCI, FISME, CAIT, ASSOCHAM &amp;PHD Chamber, marketing platform such as Flipkart, Amazon, Meesho are also involved in the campaign.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 35385 https://knnindia.co.in/news/newsdetails/sectors/govt-planning-massive-media-blitzkrieg-for-odop-promotion 2023-11-03 15:48:50 knnindia.co.in