ENA MSME 2024-01-12 13:47:34 <p><span style="font-size:14px"><strong>New Delhi, Jan 12 (KNN)</strong> The One District One Product (ODOP) program, led by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce &amp; Industry, has achieved a milestone by enlisting more than 50 aggregators, sharing the common objective of Brand India.</span></p> <p><span style="font-size:14px">ODOP aims to realise the vision of fostering balanced regional development across all districts of the country. The concept is to select, brand, and promote one product fr</span><span style="font-size:11px">0</span><span style="font-size:14px">m each district.</span></p> <p><span style="font-size:14px">The ODOP program has created a diverse community of aggregators across 25+ States and Union Territories, representing over 160 districts. The initiative focuses on informing consumers about the origins of product ingredients, building a unique identity, and promoting awareness.</span></p> <p><span style="font-size:14px">The Ministry of Commerce &amp; Industry stated, The focus is on enhancing efficacy and providing an immersive experience, ultimately inviting the world to authentically Experience India.</span></p> <p><span style="font-size:14px">The aggregators leverage inventive and eco-friendly packaging methods, coupled with compelling storytelling elements, to showcase product promotions.</span></p> <p><span style="font-size:14px">These creative approaches enrich the customer experience and contribute to a comprehensive narrative of the product and the artisans' remarkable journey.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 36257 https://knnindia.co.in/news/newsdetails/msme/odop-program-surpasses-50-aggregators-in-brand-india-mission 2024-01-12 13:47:34 knnindia.co.in