ENA MSME 2024-03-14 15:57:54 <p><span style="font-size:14px"><strong>New Delhi, Mar 14 (KNN)</strong> In a bid to bolster local economies and nurture grassroots entrepreneurship, NITI Aayog has rolled out the 'Vocal for Local' initiative as part of its Aspirational Blocks Programme on Wednesday.</span></p> <p><span style="font-size:14px">The 'Vocal for Local' initiative signifies a pivotal step towards economic empowerment and self-sufficiency at the grassroots level.</span></p> <p><span style="font-size:14px">BVR Subrahmanyam, CEO of Niti Aayog underscored the importance of collaboration with entities like Government e-Marketplace (GeM) and Open Network for Digital Commerce (ONDC) to bolster micro-enterprises within Aspirational Blocks.</span></p> <p><span style="font-size:14px">Central to this initiative is the unveiling of the 'Aakanksha' logo by Prof. Ramesh Chand, Member of NITI Aayog, in conjunction with B.V.R. Subrahmanyam.</span></p> <p><span style="font-size:14px">'Aakanksha' serves as a collective platform for indigenous products sourced from 500 Aspirational Blocks, fostering a sense of self-reliance and sustainable growth among local communities.</span></p> <p><span style="font-size:14px">Subrahmanyam envisioned 'Aakanksha' as a versatile brand capable of tapping into international markets.</span></p> <p><span style="font-size:14px">To provide a conducive environment for these local products, a dedicated window under the 'Aakanksha' brand has been established on the GeM portal.</span></p> <p><span style="font-size:14px">Partnerships with GeM and ONDC will extend support in various aspects including e-commerce onboarding, skill enhancement, and financial literacy.</span></p> <p><span style="font-size:14px">The event saw active participation from all 329 Districts and Block Level Officials under the Aspirational Blocks Programme, who joined virtually to mark the occasion.</span></p> <p><span style="font-size:14px">This holistic approach aims to fortify the 'Vocal for Local' initiative, ensuring its sustainability and impact.</span></p> <p><span style="font-size:14px">Through collaborative efforts, NITI Aayog remains steadfast in its commitment to unlock the potential of every Aspirational Block, driving inclusive growth and prosperity for all stakeholders.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 37044 https://knnindia.co.in/news/newsdetails/msme/niti-aayog-unveils-vocal-for-local-initiative-to-uplift-grassroots-entrepreneurship 2024-03-14 15:57:54 knnindia.co.in