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    <author>ENA</author>
    <category>MSME</category>
    <date>2024-05-21 15:41:42</date>
    <fulldesc>&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;&lt;strong&gt;New Delhi, May 21 (KNN)&lt;/strong&gt; Veritaas Advertising, a full-service marketing and advertising firm, experienced a stellar stock market debut on the NSE SME platform Tuesday.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;The company's shares commenced trading at Rs 275, marking a substantial 141.23 per cent premium over the issue price of Rs 114.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;The robust first-day performance exceeded expectations from the unofficial grey market, where shares were trading at a 127 per cent premium prior to the listing.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;Founded in 2018, Veritaas owns advertising spaces across West Bengal, Guwahati, Shillong, Delhi, Mumbai, and Pune, distinguishing itself as a rare media-owning advertising agency.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;The company offers comprehensive 360-degree marketing solutions spanning multiple platforms.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;Veritaas intends to utilise the net proceeds from the Rs 8.48 crore public issue to finance capital expenditures.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;This includes establishing new police booth displays in West Bengal, Assam, Maharashtra, and Delhi, as well as installing pole kiosks with traffic signal displays in Kolkata, Mumbai, and Pune. A portion of the funds will also contribute to general corporate purposes.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;The public offering garnered robust subscription figures across all investor categories.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;The issue was oversubscribed by 621.62 times overall, reflecting overwhelming demand. Retail investors subscribed 989.44 times the offering size, while non-institutional investors subscribed 629.56 times.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;Significantly, qualified institutional buyers also demonstrated substantial interest, subscribing 102.41 times.&lt;/span&gt;&lt;/p&gt;&#13;
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&lt;p&gt;&lt;span style=&quot;font-size:14px&quot;&gt;&lt;em&gt;&lt;strong&gt;(KNN Bureau)&lt;/strong&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;&#13;
</fulldesc>
    <id>37894</id>
    <link>https://knnindia.co.in/news/newsdetails/msme/veritaas-advertising-shares-soar-on-market-debut-on-nse-emerge</link>
    <pubDate>2024-05-21 15:41:42</pubDate>
    <source>knnindia.co.in</source>
    <title>Veritaas Advertising Shares Soar On Market Debut On NSE Emerge</title>
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