ENA MSME 2025-05-01 14:22:47 <p><span style="font-size:14px"><strong>New Delhi, May 1 (KNN) </strong>Union Bank of India recently launched its MSME &amp; Cuurent Account and Saving Account (CASA) Outreach program, a nationwide initiative aimed at strengthening relationships with existing customers, expanding outreach to new MSME clients, and driving sustainable growth in CASA deposits.</span></p> <p><span style="font-size:14px">The countrywide outreach camps follow the RBI Monetary Policy Committee's back-to-back rate cuts which saw interest rates on bank credit fall 50 basis points. Union Bank's MSME loan now starts at an affordable interest rate of 8.75 per cent.</span></p> <p><span style="font-size:14px">The programs, conducted across 62 locations from April 28 to 30, 2025, brought together existing and potential customers, industry associations, trade bodies, and government agencies.</span></p> <p><span style="font-size:14px">These events served as collaborative platforms to address financial needs, promote digital banking awareness, and introduce tailored financial solutions.</span></p> <p><span style="font-size:14px">Senior officials from Union Bank also presided over the events, providing customers with a platform to engage with the bank and share their experiences.</span></p> <p><span style="font-size:14px">The outreach focused on understanding customers' financial needs, showcasing bank products, generating leads, and gathering feedback for continuous improvement in service quality and customer satisfaction.</span></p> <p><span style="font-size:14px">The initiative targetted a diverse range of participants including existing and prospective MSME customers, start-ups, young professionals, emerging entrepreneurs, women entrepreneurs, and vendors associated with large industries.</span></p> <p><span style="font-size:14px">The CASA Outreach component specifically aims to attract prospective premium CASA customers, government department heads, doctors, and other professionals.</span></p> <p><span style="font-size:14px">The program also featured on-spot locker sanction, Vyom digital banking registration, and dedicated help desks for internet banking and mobile banking activation.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 41929 https://knnindia.co.in/news/newsdetails/msme/union-bank-of-india-launches-nationwide-msme-casa-outreach-program 2025-05-01 14:22:47 knnindia.co.in