ENA State 2025-07-11 16:55:09 <p><span style="font-size:14px"><strong>New Delhi, Jul 11 (KNN) </strong>Amazon has expanded its quick commerce service, Amazon Now, to select areas of New Delhi after a successful pilot in Bengaluru.</span></p> <p><span style="font-size:14px">This marks the tech giants second foray into the hyper-fast delivery market, highlighting its growing interest in the 10-minute delivery segment.</span></p> <p><span style="font-size:14px">Launched as a pilot late last year in Bengaluru, Amazon Now was aimed at catering to the increasing demand for instant delivery of groceries and daily essentials.</span></p> <p><span style="font-size:14px">Following strong traction, especially among Prime members, Amazon has now extended the service to parts of Delhi and plans to roll it out in other metros in the coming months.</span></p> <p><span style="font-size:14px">We are running our 10-minute delivery service Amazon Now in select pin codes in Bengaluru and Delhi, and are excited by the positive customer feedback, an Amazon spokesperson said. We aim to expand the service further over the next few months.</span></p> <p><span style="font-size:14px">Though Amazon and Flipkart entered the quick commerce space later than rivals like Blinkit, Zepto, and Instamart, they are now investing heavily to catch up. Flipkart is also bolstering its rapid delivery unit, Flipkart Minutes, by expanding its network of dark stores.</span></p> <p><span style="font-size:14px">Initially seen as catering to small, low-value grocery orders, quick commerce is now emerging as a significant challenger to traditional e-commerce platforms.</span></p> <p><span style="font-size:14px">Analysts fr0m Emkay Global note that Q-commerce is evolving into a major disruptor in the digital retail space.</span></p> <p><span style="font-size:14px">Rather than building separate platforms, Amazon and Flipkart are integrating quick commerce into their existing apps, helping reduce costs and leverage existing user bases.</span></p> <p><span style="font-size:14px">In addition, Amazon is boosting its logistics backbone by investing Rs 2,000 crore in expanding fulfillment centres. Currently, over 1 million products are eligible for same-day delivery, and 4 million for next-day delivery, strengthening Amazon's push in the ultra-fast delivery race.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 42783 https://knnindia.co.in/news/newsdetails/state/amazon-expands-quick-commerce-service-amazon-now-to-delhi 2025-07-11 16:55:09 knnindia.co.in